Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 3a ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xxvii, 700 p. : il. col. ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Incluye referencias bibliográficas (p. 669-677) e índice.

0071115927 (acid-free paper) 0072830875 (alk. paper)

2004061113


Mercadeo--Investigaciones.
Marketing research.

HF5415.2 / H35 2006

Con tecnología Koha