Govindarajan, Vijay.

10 rules for strategic innovators : from idea to execution / Ten rules for strategic innovators Vijay Govindarajan, Chris Trimble. - Boston, Mass. : Harvard Business School Press, c2005. - xxvii, 224 p. : il. ; 25 cm.

Includes bibliographical references (p. 199-215) and index.

Why innovation needs a different kind of execution -- Why organizations, like elephants, never forget -- Case: Corning microarray technologies -- Slaying the elephant -- Why tensions rise when new borrows from established -- Case: New York Times Digital -- Turning tension into a productive force -- Why learning from experience is an unnatural act -- How being bold, competitive, or demanding can inhibit learning -- Case: Hasbro Interactive -- How being reasonable, inspiring, or diligent can block learning just as easily -- Case: Capston-White -- Finding gold with theory-focused planning -- Ten rules for strategic innovators -- Case: Analog Devices.



New business enterprises--Management.
Creative ability in business.
Strategic planning.
New business enterprises--United States--Case studies.
Nuevas empresas comerciales --Administración.
Capacidad empresarial.
Planeación estratégica.
Nuevas empresas comerciales--Estados Unidos.

HD62.5 / .68 2005


Con tecnología Koha