Rossiter, John R.

Advertising communications & promotion management / Advertising communications and promotion management John R. Rossiter, Larry Percy. - 2nd ed. - New York : McGraw-Hill Companies, 1997 - xvi, 640 p. ; il. ; 26 cm. - Marketing .

Incluye referencias bibliográficas e índice

007053943X


Advertising.
Publicidad.
Communication in marketing.
Comunicación en marketing.

HF5821 / R68 1997

Con tecnología Koha