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Kotler, Philip

Marketing 4.0 : moving from traditional to digital / Marketing four point zero Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, New Jersey : Wiley, 2017. - xix, 184 p. : il. ; 24 cm.

Incluye índice.

ISBN: 9781119341208 (cloth)

Subjects--Topical Terms:
Mercadeo.
Mercadeo por internet.
Marketing.
Marketing por internet.

LC Class. No.: HF5415 / K657 2017