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Ten deadly marketing sins : signs and solutions / Philip Kotler.

Por: Kotler, Philip.
Tipo de material: materialTypeLabelLibroEditor: Hoboken, N.J. : Wiley, c2004Descripción: viii, 152 p. ; 23 cm.ISBN: 0471650226.Otro título: 10 deadly marketing sins.Tema(s): Mercadeo -- Administración | Marketing -- ManagementClasificación CDD: 658.8 Recursos en línea: Contributor biographical information | Publisher description | Table of contents
Contenidos:
Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
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Tipo de ítem Ubicación actual Colección Signatura Copia número Estado Fecha de vencimiento Código de barras
Libro Libro Biblioteca Central Tijuana
Acervo General HF5415.13 K68 2004 (Navegar estantería) 1 Disponible TIJ064112
Libro Libro Biblioteca Central Tijuana
Acervo General HF5415.13 K68 2004 (Navegar estantería) 2 Disponible TIJ064113
Navegando Biblioteca Central Tijuana Estantes , Código de colección: Acervo General Cerrar el navegador de estanterías
HF5415.13 K6818 2006 Dirección de marketing / HF5415.13 K6818 2006 Dirección de marketing / HF5415.13 K68 1996 Dirección de mercadotecnia : HF5415.13 K68 2004 Ten deadly marketing sins : HF5415.13 K68 2004 Ten deadly marketing sins : HF5415.13 K68518 2011 El marketing según Kotler : cómo crear, ganar y dominar los mercados / HF5415.13 K68618 2012 Dirección de marketing /

Incluye referencias bibliográficas e índice.

Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.

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