Harvard business essentials : managing creativity and innovation.

Tipo de material: TextoTextoSeries The Harvard business essentials seriesDetalles de publicación: Boston, Mass. : Harvard Business School Press, c2003Descripción: xv, 174 p. : ill ; 24 cmISBN: 1591391121 (alk. paper)Otro título: Managing creativity and innovationTema(s): Technological innovations -- Management | New products -- Management | Creative ability | Inovaciones tecnológicas -- Administración | Productos nuevos -- Administración | Aptitud creadoraClasificación CDD: 658.5/14 Clasificación LoC:HD45 | H37 2003Recursos en línea: Table of contentsTexto
Contenidos:
Types of innovation : several types on many fronts -- The S-curve : a concept and and its lessons -- Idea generation : opening the genie's bottle -- Recognizing opportunities : don't let the good ones slip by -- Moving innovation to market : will it fly? -- Creativity and creative groups : two keys to innovation -- Enhancing creativity : enriching the organization and workplace -- What leaders must do : making a difference.
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Incluye referencias bibliográficas (p. 163-165) e índice.

Types of innovation : several types on many fronts -- The S-curve : a concept and and its lessons -- Idea generation : opening the genie's bottle -- Recognizing opportunities : don't let the good ones slip by -- Moving innovation to market : will it fly? -- Creativity and creative groups : two keys to innovation -- Enhancing creativity : enriching the organization and workplace -- What leaders must do : making a difference.

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