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Business, marketing, and management principles for IT and engineering / Dmitris N. Chorafas.

Por: Chorafas, Dimitris N.
Tipo de material: materialTypeLabelLibroEditor: Boca Raton, FL : CRC Press, c2011Descripción: xvii, 419 p. : il. ; 25 cm.ISBN: 9781439848067 (hbk. : alk. paper); 1439848068 (hbk. : alk. paper).Tema(s): Industria de alta tecnología -- Administración | Administración | High technology industries -- Management | Management
Contenidos:
Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market's conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs -- Financial planning and control.
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Tipo de ítem Ubicación actual Colección Signatura Copia número Estado Fecha de vencimiento Código de barras
Libro Libro Facultad de Ingeniería y Negocios (Guadalupe Victoria)
Acervo General HD62.37 C46 2011 (Navegar estantería) 1 Disponible GPE003194

Incluye referencias bibliográficas e índice.

Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market's conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs -- Financial planning and control.

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Con tecnología Koha

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