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Agile Marketing [recurso electrónico] / by Michelle Accardi-Petersen.

Por: Accardi-Petersen, Michelle [author.].
Colaborador(es): SpringerLink (Online service).
Tipo de material: materialTypeLabelLibroEditor: Berkeley, CA : Apress, 2011Descripción: XV, 248 p. online resource.Tipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9781430233169.Tema(s): Economics | Economics/Management Science | Business/Management Science, generalFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 650 Recursos en línea: Libro electrónico En: Springer eBooksResumen: Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
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Tipo de ítem Ubicación actual Colección Signatura Copia número Estado Fecha de vencimiento Código de barras
Libro Electrónico Libro Electrónico Biblioteca Electrónica
Colección de Libros Electrónicos HF4999.2 -6182 (Navegar estantería) 1 No para préstamo 370914-2001

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.

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