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The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace / Anthony Sgroi, Jr.

Por: Sgroi, Anthony.
Tipo de material: materialTypeLabelLibroEditor: Boca Raton : CRC Press, Taylor & Francis Group, 2015Descripción: xxii, 242 p. : il. ; 27 cm.ISBN: 9781482245271 (hardback).Tema(s): Marcas de fábrica (Marketing) | Planificación estratégica | Efectividad organizacional | Aptitud creadora en los negocios | Branding (Marketing) | Strategic planning | Organizational effectiveness | Creative ability in business | BUSINESS & ECONOMICS / Quality Control | BUSINESS & ECONOMICS / Industries / Manufacturing Industries | MEDICAL / AdministrationClasificación CDD: 658 Otra clasificación: BUS053000 | BUS070050 | MED002000 Resumen: "Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles"-- Provided by publisher.Resumen: "This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"-- Provided by publisher.
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Libro Libro Valle de las Palmas
Acervo General HF5415.1255 S37 2015 (Navegar estantería) 1 Disponible PAL012964

"Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles"-- Provided by publisher.

"This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"-- Provided by publisher.

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