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Wally Olins : the brand handbook / Wally Olins

Por: Olins, Wally, 1930-2014.
Tipo de material: materialTypeLabelLibroEditor: London : Thames & Hudson, 2008Descripción: 112 p. : il. (algunas col.) ; 23 cm.ISBN: 9780500514085.Tema(s): Mercadeo de productos de marca | Marcas de fábrica | Marcas de fábrica -- AdministraciónResumen: Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
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Libro Biblioteca Central Tijuana
Acervo General HF5415.1255 O55 2008 (Navegar estantería) 1 Disponible TIJ120360
Libro Biblioteca Central Tijuana
Acervo General HF5415.1255 O55 2008 (Navegar estantería) 2 Disponible TIJ120361

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Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

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