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Wally Olins : the brand handbook / Wally Olins

Por: Olins, Wally, 1930-2014.
Tipo de material: materialTypeLabelLibroEditor: London : Thames & Hudson, 2008Descripción: 112 p. : il. (algunas col.) ; 23 cm.ISBN: 9780500514085.Tema(s): Mercadeo de productos de marca | Marcas de fábrica | Marcas de fábrica -- AdministraciónResumen: Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
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Libro Libro Biblioteca Central Tijuana
Acervo General HF5415.1255 O55 2008 (Navegar estantería) 1 Disponible TIJ120360
Libro Libro Biblioteca Central Tijuana
Acervo General HF5415.1255 O55 2008 (Navegar estantería) 2 Disponible TIJ120361
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HF5415.125 G55 La maduracion de los mercados y la estrategia comercial en losnegocios / HF5415.125 G55 La maduracion de los mercados y la estrategia comercial en losnegocios / HF5415.1255 O55 2008 Wally Olins : HF5415.1255 O55 2008 Wally Olins : HF5415.1255 P37 2015 La marca y sus significados / HF5415.1255 B4318 2009 Personalidad de marca : HF5415.1255 M85 2013 La marca de la felicidad /

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Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

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