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Technology entrepreneurship : taking innovation to the marketplace / Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter.

Por: Duening, Thomas N.
Colaborador(es): Hisrich, Robert D [coaut.] | Lechter, Michael A [coaut.].
Tipo de material: materialTypeLabelLibroEditor: Amsterdam ; Boston : Elsevier, 2015Edición: 2nd ed.Descripción: xxiv, 370 p. : gráficas ; 24 cm.ISBN: 9780124202344.Tema(s): Innovaciones tecnológicas -- Aspectos económicos | Industria de alta tecnología | Nuevas empresasRecursos en línea: Libro electrónico ScienceDirect Resumen: The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and ""lean startup, "" emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture.
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Tipo de ítem Ubicación actual Colección Signatura Copia número Estado Fecha de vencimiento Código de barras
Libro Libro Biblioteca Central Mexicali
Acervo General HC79 .T4 D84 2015 (Navegar estantería) 1 Disponible MXL122431

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The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and ""lean startup, "" emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture.

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