000 00990cam a2200301 a 4500
001 u288620
003 SIRSI
005 20160811201100.0
008 070320s2006 maua fr 001 0 eng d
010 _a 2004061113
020 _a0071115927 (acid-free paper)
020 _a0072830875 (alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 _aHF5415.2
_bH35 2006
100 1 _aHair, Joseph F.
245 1 0 _aMarketing research :
_bwithin a changing information environment /
_cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 _a3a ed.
260 _aBoston, Mass. :
_bMcGraw-Hill/Irwin,
_cc2006.
300 _axxvii, 700 p. :
_bil. col. ;
_c26 cm.
490 0 _aMcGraw-Hill/Irwin series in marketing
504 _aIncluye referencias bibliográficas (p. 669-677) e índice.
650 7 _aMercadeo
_xInvestigaciones.
_2lemb
650 0 _aMarketing research.
700 1 _aBush, Robert P.
700 1 _aOrtinau, David J.
596 _a2 24 27
942 _cRES_ABS
999 _c134156
_d134156