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Integrated marketing for colleges, universities, and schools :

Sevier, Robert A.

Integrated marketing for colleges, universities, and schools : a step-by-step planning guide / by Robert A. Sevier. - New York, NY : CASE.Books c1998. - x, 218 p. ; 29 cm.

ISBN: 0899643213

Subjects--Topical Terms:
Educación--Mercadotecnia.
Education--Marketing.

LC Class. No.: LB2847 / S48 1998

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