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Schudson, Michael.

Advertising, the uneasy persuasion : its dubious impact on American society / Michael Schudson. - New York : Basic Books, c1984. - xii, 288 p. ; 24 cm.

Incluye referencias bibliográficas e índice.

ISBN: 0465000800

LCCN: 84045076

Subjects--Topical Terms:
Publicidad--Historia.--Estadis Unidos
Publicité--Etats-Unis
Publicité--Taux de rendement
Advertising--History.--United States
Publicité--Histoire.--États-Unis

LC Class. No.: HF5813.U6 / S38 1984 HF5813.U6 / S24 1984

Dewey Class. No.: 659.1/042/0973