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Wallendorf, Melanie.

Readings in consumer behavior : individuals, groups, and organizations / Melanie Wallendorf, Gerald Zaltman. - 2nd ed. - New York : Wiley, c1984. - vii, 456 p. : il. ; 24 cm.

Incluye referencias bibliográficas e índice.

ISBN: 0471093076 (pbk.) : 20.95 (est.)

LCCN: 83021608

Subjects--Topical Terms:
Consumers--United States.
Consumidores--Estados Unidos
Consumer behavior--United States.
Comportamiento del consumidor.

LC Class. No.: HC79.C6 / W34 1984 HC79.C6 / W35 1984

Dewey Class. No.: 658.8/342