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Neuendorf, Kimberly A.

The content analysis guidebook / Kimberly A. Neuendorf. - Thousand Oaks, Calif. : Sage Publications, c2002. - xviii, 301 p. : ill. ; 26 cm.

Includes bibliographical references (p. 247-282) and indexes.

Defining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts.

ISBN: 0761919775 (cloth : alk. paper) 0761919783 (pbk. : alk. paper)

LCCN: 2001004115

Subjects--Topical Terms:
Sociology--Research--Methodology.
Content analysis (Communication)
Sociología--Investigación--Metodología.
Análisis de contenido (Comunicación).

LC Class. No.: HM529 / N48 2002

Dewey Class. No.: 301/.01