Vista normal Vista MARC Vista ISBD

Pike, Steven.

Destination marketing : an integrated marketing communication approach / Steven Pike. - Amsterdam ; London : Butterworth-Heinemann, 2008. - xv, 406 p. : il. ; 25 cm.

Incluye referencias bibliográficas (p. 371-396) e índice.

ISBN: 9780750686495 (pbk.) 0750686499 (pbk.)

Subjects--Topical Terms:
Place marketing.
Tourism--Marketing.

LC Class. No.: G155.A1 / P54 2008

Dewey Class. No.: 338.47910688