Business market management :
Anderson, James C., 1953-
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxv, 470 p. : col. il. ; 25 cm.
Incluye referencias bibliográficas e índice.
9780136000884 0136000886
HF5415.1263 / A53 2009
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxv, 470 p. : col. il. ; 25 cm.
Incluye referencias bibliográficas e índice.
9780136000884 0136000886
HF5415.1263 / A53 2009
