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Kotler, Philip.

Marketing 3.0 from products to customers to the human spirit / [recurso electrónico] : Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - 1 online resource (xv, 188 p.) : ill.

Includes bibliographical references and index.

ISBN: 9780470609668 (electronic bk.) 0470609664 (electronic bk.) 9780470609798 (electronic bk.) 0470609796 (electronic bk.)

Subjects--Topical Terms:
Marketing.
BUSINESS & ECONOMICS--Marketing--General.
BUSINESS & ECONOMICS--Distribution.
Marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415 / .K68 2010eb

Dewey Class. No.: 658.8