Technology entrepreneurship

Duening, Thomas N.

Technology entrepreneurship taking innovation to the marketplace / [recurso electrónico] : Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter. - 2nd ed. - Burlington : Elsevier Science, 2014. - 1 online resource (395 pages)

You are here: X -- Countdown to launch -- Into the breach -- Growth and exit.

The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and ""lean startup, "" emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture.

9780124202344 0124202349


Technological innovations--Economic aspects.
High technology industries--Management.
Entrepreneurship.
Intellectual property.
New business enterprises--Management.
Entrepreneurship.
High technology industries--Management.
Intellectual property.
New business enterprises--Management.
Technological innovations--Economic aspects.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Entrepreneurship.
High technology industries--Management.
Intellectual property.
New business enterprises--Management.
Technological innovations--Economic aspects.


Electronic books.

HC79 .T4 / D84 2015

658.5 658.514

Con tecnología Koha