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Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Twelfth edition. - New York, NY : McGraw-Hill Education, 2015 - xliv, 740 pages ; 29 cm

Incluye referencias bibliográficas (p. 642-700) e índice.

ISBN: 9780077861032 (alk. paper) 0077861035 (alk. paper)

LCCN: 2013039848

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / K47 2015