Marketing ROl :
Lenskold, James D.
Marketing ROl : the path to campaign, customer, and corporate profitability / James D. Lenskold - New York : McGraw-Hill, 2003 - xiv, 268 p. : il. ; 24 cm.
0071413634 9780071413633
Inversiones de capital--Evaluación.
HG4028 .C4 / L45 2003
Marketing ROl : the path to campaign, customer, and corporate profitability / James D. Lenskold - New York : McGraw-Hill, 2003 - xiv, 268 p. : il. ; 24 cm.
0071413634 9780071413633
Inversiones de capital--Evaluación.
HG4028 .C4 / L45 2003
