Graphic design thinking :
Graphic design thinking : beyond brainstorming /
edited by Ellen Lupton.
- New York : Baltimore : Princeton Architectural Press ; Maryland Institute College of Art, 2011.
- 184 p. : il. col. ; 22 cm.
Introduction -- The design process -- How to define problems -- Brainstorming -- Mind mapping -- Interviewing -- Focus groups -- Visual research -- Brand matrix -- Brand books -- Site research -- Refining the creative brief -- How to get ideas -- Visual brain dumping -- Forced connections -- Action verbs -- Everything from everywhere -- Rhetorical figures -- Icon, index, symbol -- Sandboxing -- Co-design -- Visual diary -- Lost in translation -- Concept presentations -- How to create form -- Sprinting -- Alternative grids -- Kit of parts -- Brand languages -- Mock-ups -- Physical thinking -- Take the matter outside -- Unconventional tools -- Regurgitation -- Reconstruction -- How designers think -- How do you get in the mood? -- How do you create form? -- How do you edit?
9781568989792 (alk. paper)
Artes graficas--Técnica.
Pensamiento creativo.
NC997 / G73 2011
Introduction -- The design process -- How to define problems -- Brainstorming -- Mind mapping -- Interviewing -- Focus groups -- Visual research -- Brand matrix -- Brand books -- Site research -- Refining the creative brief -- How to get ideas -- Visual brain dumping -- Forced connections -- Action verbs -- Everything from everywhere -- Rhetorical figures -- Icon, index, symbol -- Sandboxing -- Co-design -- Visual diary -- Lost in translation -- Concept presentations -- How to create form -- Sprinting -- Alternative grids -- Kit of parts -- Brand languages -- Mock-ups -- Physical thinking -- Take the matter outside -- Unconventional tools -- Regurgitation -- Reconstruction -- How designers think -- How do you get in the mood? -- How do you create form? -- How do you edit?
9781568989792 (alk. paper)
Artes graficas--Técnica.
Pensamiento creativo.
NC997 / G73 2011
