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Katz, Helen E.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - 6a ed. - New York, NY : Routledge , 2019 - 235 p. : il. ; 23 cm.

Incluye referencias bibliográficas e índice

ISBN: 9781138352643

Subjects--Topical Terms:
Comercio
Negocios
Marketing channels.

LC Class. No.: HF5826.5 / K38 2019