The media handbook : a complete guide to advertising media selection, planning, research, and buying /
Katz, Helen E.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - 6a ed. - New York, NY : Routledge , 2019 - 235 p. : il. ; 23 cm.
Incluye referencias bibliográficas e índice
9781138352643
Comercio
Negocios
Marketing channels.
HF5826.5 / K38 2019
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - 6a ed. - New York, NY : Routledge , 2019 - 235 p. : il. ; 23 cm.
Incluye referencias bibliográficas e índice
9781138352643
Comercio
Negocios
Marketing channels.
HF5826.5 / K38 2019