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Chapman, Chris,

R For Marketing Research and Analytics / Chris Chapman, Elea McDonnell Feit. - 2nd ed. - Switzerland, AG : Springer , 2019 - xx, 487 p. : il., gráficas ; 24 cm. - Use R!, 2197-5736 . - Use R!, .

Incluye referencias bibliográficas e índice.

ISBN: 9783030143169 (ebook) 9783030143152

Subjects--Topical Terms:
Marketing
Estadísticas
Statistics and Computing/Statistics Programs.
Marketing.

LC Class. No.: QA276.45.R3 / C43 2019