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Blattberg, Robert C., 1942-

Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin - New York, NY : Springer, 2008 - xxiv, 871 p. : il. ; 24 cm. - International series in quantitative marketing .

Incluye referencias bibliográficas e índice.

ISBN: 9780387725789 9780387725796 (Ebook)

Subjects--Topical Terms:
Database marketing.
Mercadotecnia de bases de datos.
Consumo de perfiles.

LC Class. No.: HF5415.126 / B53 2008