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Hair, Joseph F.,

Essentials of marketing research / Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison - 5th ed. - New York : McGraw-Hill Education, 2021 - xx, 428 p. : il. ; 26 cm.

Cubierta: This International Student Edition is for use outside of the U.S.

Incluye referencias bibliográficas e índice.

ISBN: 9781260575781

Subjects--Topical Terms:
Mercadotecnia--Investigación.
Marketing.

LC Class. No.: HF5415.2 / H352 2021