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Services marketing : people, technology, strategy /

Wirtz, Jochen,

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock - Hackensack, NJ : World Scientific, 2022 - xvii, 665 p. : il., fots, gráficas ; 28 cm.

ISBN: 9781944659820

Subjects--Topical Terms:
Services Marketing
Servicio de Mercadeo.
Tecnología,

LC Class. No.: HF5415.13 / W57 2022

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