Services marketing : people, technology, strategy /
Wirtz, Jochen,
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock - Hackensack, NJ : World Scientific, 2022 - xvii, 665 p. : il., fots, gráficas ; 28 cm.
9781944659820
Services Marketing
Servicio de Mercadeo.
Tecnología,
HF5415.13 / W57 2022
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock - Hackensack, NJ : World Scientific, 2022 - xvii, 665 p. : il., fots, gráficas ; 28 cm.
9781944659820
Services Marketing
Servicio de Mercadeo.
Tecnología,
HF5415.13 / W57 2022