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Market segmentation analysis : Understanding it, doing it, and making it useful /

Dolnicar, Sara

Market segmentation analysis : Understanding it, doing it, and making it useful / Sara Dolnicar, Bettina Grün, Friedrich Leisch. - Singapore : Springer, 2018. - xxi,324 p. : il. ; 24 cm. - Management for professionals .

ISBN: 9789811088179 9789811088186 (ebook)

Subjects--Topical Terms:
Comercio.

LC Class. No.: HF5415.127 / D65 2018

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