Managing brand equity : capitalizing on the value of brand name /
Aaker, David A.
Managing brand equity : capitalizing on the value of brand name / David A. Aaker - 1st ed. - New York : The Free Press, 1991 - xiii, 297 p. : il. ; 23 cm.
9780029001011
Brand name products.
Productos de marca.
Marketing.
HD69.B7 / A34 1991
Managing brand equity : capitalizing on the value of brand name / David A. Aaker - 1st ed. - New York : The Free Press, 1991 - xiii, 297 p. : il. ; 23 cm.
9780029001011
Brand name products.
Productos de marca.
Marketing.
HD69.B7 / A34 1991
