The new strategic Brand Management : advanced Insights and strategic thinking / 5th ed.
Kapferer, Jean-Noël
The new strategic Brand Management : advanced Insights and strategic thinking / 5th ed. Jean Noël Kapferer - Estados Unidos : Kogan Page 2012 - xviii, 492 p. : 2012
Cubierta: New ideas and perspectives that have been absent our literature Philip Kotler.
Incluye referencias bibliográficas.
9780749465155
HD69.B7 / K36 2012
The new strategic Brand Management : advanced Insights and strategic thinking / 5th ed. Jean Noël Kapferer - Estados Unidos : Kogan Page 2012 - xviii, 492 p. : 2012
Cubierta: New ideas and perspectives that have been absent our literature Philip Kotler.
Incluye referencias bibliográficas.
9780749465155
HD69.B7 / K36 2012
