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Smith, Kerry, 1963-

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover - Hoboken, New Jersey : John Wiley & Sons, 2016 - ix, 214 p. : il. ; 24 cm. - Business & Economics. .

Portada: Featuring case studies from event marketer magazine. Cubierta: Reshape your marketing mix with the ultimate engagement strategy.

Incluye referencias bibliográficas e índice.

ISBN: 9781119145875

Subjects--Topical Terms:
Target marketing.
Branding (Marketing).
Marketing objetivo.

LC Class. No.: HF5415.127 / S65 2016