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Batat, Wided,

Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat - 1st ed. - Abingdon, Oxon ; New York, NY : Routledge, 2019 - xxiv, 277 p. : il. (algunas col.) ; 24 cm. - Business & Management. .

Incluye referencias bibliográficas ([259]- 272) e índice.

ISBN: 9781138293151 (hbk) 9781138293168 (pbk) 9781315232201 (ebk)

Subjects--Topical Terms:
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
Comportamiento del consumidor.
Relación con los clientes.
Marketing relacional.

LC Class. No.: HF5415 / B382 2019