Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 5th ed. - Boston : Pearson, 2020 - 621 p. : col. il. ; 28 cm.
Incluye referencias bibliográficas e índice.
9781292314969
Productos de marca--Administración.
Brand name products -- Management.
HD69.B7 / K45 2020
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 5th ed. - Boston : Pearson, 2020 - 621 p. : col. il. ; 28 cm.
Incluye referencias bibliográficas e índice.
9781292314969
Productos de marca--Administración.
Brand name products -- Management.
HD69.B7 / K45 2020
