Customer centricity : focus on the right customers for strategic advantage /
Fader, Peter S.
Customer centricity : focus on the right customers for strategic advantage / Focus on the right custumers for strategic advantaje. Peter Fader - 3rd ed. - United Kingdom : Wharton School Press 2020 - xxxi, 114 p. ; 21 cm. - Wharton executive essentials. .
9781613631010 9781613631027
Marketing research.
Investigación de mercados.
HF5415.2 / F33 2011
Customer centricity : focus on the right customers for strategic advantage / Focus on the right custumers for strategic advantaje. Peter Fader - 3rd ed. - United Kingdom : Wharton School Press 2020 - xxxi, 114 p. ; 21 cm. - Wharton executive essentials. .
9781613631010 9781613631027
Marketing research.
Investigación de mercados.
HF5415.2 / F33 2011
