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Siggelkow, Nicolaj

Connected strategy : building continuous customer relationships for competitive advantage / Nicolaj Siggelkow, Christian Terwiesch - Boston, Massachusetts : Harvard Business Review Press, 2019 - xiv, 264 p. : il. ; 25 cm.

Incluye índice.

ISBN: 9781633697003

Subjects--Topical Terms:
Relationship marketing.
Communication in consumer education.
Marketing relacional.
La comunicación en la educación del consumidor.

LC Class. No.: HF5415.55 / S53 2019