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The marketing challenge for industrial companies : advanced concepts and practices /

Saavedra, Claudio A.

The marketing challenge for industrial companies : advanced concepts and practices / Claudio A. Saavedra - Switzerland : Springer, 2016 - xxv, 423 p. : il. col. mapas, gráficas, fots. ; 25 cm. - Management for professionals .

Incluye referencias bibliográficas

ISBN: 9783319306094 9783319808499 9783319306100 (Ebook)

Subjects--Topical Terms:
Marketing industrial
Marketing multinivel
Marketing industrial: estudios de casos

LC Class. No.: HF5415.1263 / S33 2016

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