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Taylor, Heidi (Marketing consultant)

B2B marketing strategy : differentiate, develop and deliver lasting customer engagement / Heidi Taylor - London, UK : Kogan Page. 2018 - xi, 200 p. : il. ; 24 cm.

Incluye referencias bibliográficas e índice

ISBN: 9780749481063 9780749481070

Subjects--Topical Terms:
Marketing industrial
Marketing multinivel
Telemercadeo

LC Class. No.: HF5415.1263 / T39 2018