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Wheeler, Scot R.

Architecting experience : a marketing science and digital analytics handbook / Scot R. Wheeler - Hackensack, New Jersey : World Scientific, 2016 - xii, 268 p. : il. ; 23 cm. - Advances and opportunities with big data and analytics ; v.1 .

Incluye referencias bibliográficas e índice.

ISBN: 9789814725651

Subjects--Topical Terms:
Communication in marketing.
Digital media.
Comunicación en marketing.
Medios digitales.

LC Class. No.: HF5415.123 / W44 2016