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Kotler, Philip

Marketing management / Philip Kotler, Kevin Lane Keller - 15th ed. - Boston, Massachusetts : Pearson Education, 2016 - xxii, 692 p. : il. (principalmente col.) ; 29 cm.

Incluye índice.

ISBN: 0133856461 9780133856460

Subjects--Topical Terms:
Administración de mercadeo.
Comercio.
Marketing management.
Commerce.

LC Class. No.: HF5415.13 / K68 2016