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Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker ... [et al.] - 20th. ed. - Boston, MA : Cengage, 2023. - xxiii, 712 p. : il. (principalmente col.) ; 28 cm.

Incluye referencias bibliográficas e índice.

Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business. Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business. Part 3. Developing the new venture business plan. Part 4. Focusing on the customer : marketing growth strategies: Part 5. Managing growth in the small business.

ISBN: 9780357718803 0357718801

Subjects--Topical Terms:
Microempresas--Administración.

LC Class. No.: HD62.7 / S53 2023