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Marketing research : using analytics to develop market insights /

McDaniel, Carl, Jr., 1941-

Marketing research : using analytics to develop market insights / Carl McDaniel, Jr., Roger Gates - Hoboken, New Jersey : John Wiley & Sons, 2021 - xvii, 365 p. : il. ; 26 cm.

Incluye índice.

ISBN: 9781119716310

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / M232 2021

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