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Kotabe, Masaaki

Global marketing management / Masaaki Kotabe, Kristiaan Helsen - 5th ed. - New York : Wiley, 2010 - xxxiv, 727 p. : il. ; 25 cm.

ISBN: 9781119888765

Subjects--Topical Terms:
International companies.
Export market.
Empresas internacionales.
Mercado de exportación.

LC Class. No.: HF1416 / K68 2013