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Digital marketing excellence : planning, optimizing and integrating online marketing /

Chaffey, Dave, 1963-

Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey, PR Smith - 6th ed. - London ; New York : Routledge, 2023 - xxxvi, 638 p. : il. ; 25 cm. - Business & management. .

Incluye referencias bibliográficas e índice.

ISBN: 9780367444013 (hbk) 9780367444754 (pbk) 9781003009498 (ebk) 9781000610949 (epub)

Subjects--Topical Terms:
Internet marketing.
Strategic planning.
Marketing en Internet.
Planificación estratégica.

LC Class. No.: HF5415.1265 / C432 2023

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