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Lamb, Charles W.

MKTG9 / MKTG : principles of marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel - Boston, MA : Cengage Learning, 2016 - viii, 423, [48] p. : il. ; 28 cm.

Cubierta: Student edition 9. Cubierta: Online resources: Interactive reading, studybits, flashcards, quizzing.

Incluye referencias bibliográficas (p. 395-409) e índice.

ISBN: 1285860160 9781285860169

Subjects--Topical Terms:
Marketing.
Marketing.

LC Class. No.: HF5415 / L356 2016