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Harris, Lisa

Marketing the e-Business / Lisa Harris - London : Routledge, 2002 - 368 p. : il. ; 24 cm. - Routledge e-business series .

Incluye referencias bibliográficas e índice.

ISBN: 9780415256018 9780203166963 9780415256001 9786610046454 9781134520282 9781134520237 9781134520275 9780429229077 9781280046452

Subjects--Topical Terms:
Internet marketing.
Electronic commerce.
Mercadeo por internet.
Planificación empresarial.

LC Class. No.: HF5415.1265 / H37 2002