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Global brand strategy : world-wise marketing in the age of branding /

Steenkamp, Jan-Benedict E. M.

Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp. - United States : Palgrave Macmillan, 2017 - xxiv, 319 p. : il. ; 22 cm.

Incluye referencias bibliográficas.

ISBN: 9781349949939 1349949930

Subjects--Topical Terms:
Brand name products--Planning.
Branding --Marketing.

LC Class. No.: HD69.B7 / S74 2017

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