Marketing /
McCarthy, E. Jerome (Edmund Jerome).
Marketing / E. Jerome McCarthy, William D. Perreault ; tr. Maria Elena Rosas Sanchez. - Espana : McGraw-Hill, 1997. - xxiii, 809 p. ; 24 cm.
Traducido de: Basic marketing.
8448108302
HF5415 / M2218 1997
Marketing / E. Jerome McCarthy, William D. Perreault ; tr. Maria Elena Rosas Sanchez. - Espana : McGraw-Hill, 1997. - xxiii, 809 p. ; 24 cm.
Traducido de: Basic marketing.
8448108302
HF5415 / M2218 1997