Otto Kleppner's advertising procedure /
Kleppner, Otto, 1899-.
Otto Kleppner's advertising procedure / Thomas Russell, Glenn Verril. - 9a. - Englewood Cliffs, N.J. : Prentice-Hall, 1986. - xvii, 665 p. : il. (algunas col.) ; 27 cm. - The Prentice-Hall Series in Marketing. .
Incluye bibliografia.
0-13-643255-7
HF5823 / K54 1986
Otto Kleppner's advertising procedure / Thomas Russell, Glenn Verril. - 9a. - Englewood Cliffs, N.J. : Prentice-Hall, 1986. - xvii, 665 p. : il. (algunas col.) ; 27 cm. - The Prentice-Hall Series in Marketing. .
Incluye bibliografia.
0-13-643255-7
HF5823 / K54 1986
